put some text, images etc.
Link http://yehstContinue Reading →
ESPN was imploring Nielsen to measure OOH years ago and they did some pilot studies with questionnaires. The purchase of Arbitron in 2013, and its personal people meter (a pager looking device that listens for watermarks) set up the capability to do this better and fast enough to match the overnight tv ratings schedule.
By Jim Alexander
I was fascinated by media competition in high school, always watching, listening, reading and wondering why TV and radio programs ranked as they did. My passion for rating victories and how to use insights based strategies started when I chose a successful mentor. In high school I watched as Fred Jacobs was twice tapped as an executive at a major-market radio station WRIF and both times watched the station rocket back to first place in ratings, once as ...Continue Reading →
In this blog I intend to address some myths that drive popular culture regarding emerging media and advertising. Let’s begin with a myth that provides an introduction.
Myth #1: The Sky is Falling and Other Headlines
We have been hit with doomsday headlines and companies have spent barrels of money preparing for something that will not happen or certainly will not happen to the extent or as quickly as proclaimed. An excellent example of this is an article with the headline Continue Reading →
What is the Newfront? This is a series of presentations and meetings hosted like an exclusive conference of media planners and press to generate interest and buzz among the advertising community for digital media content. It is a play on “the upfront.”
Each year in the traditional television business, the network executives and talent present their concepts and trailers for new series intended ...Continue Reading →