Brands can be built with common sense and a terrific product or service and a little luck.  But a brand strategy is imperative in most businesses in today’s increasingly changing, fragmented and competitive world.  Here are some of the steps we can execute for you and tools we can utilize to create and / or grow your brand, brand strategy, communications strategy and advertising:

Products, Services, Media Brands

  • Brand Planning
  • Market Segmentation
  • Brand Essence
  • Brand Pillars
  • Competitive Analysis
  • Perceptual Mapping
  • Opportunity Analysis
  • Brand tracking, KPI
  • Brand Attribute Linkage
  • Brand Drivers
  • Communication Funnel
  • Brand Awareness
  • Brand Strength
  • Brand Value
  • Brand Fit
  • Brand Portfolio Strategy
  • Brand Communication Strategy
  • Creative Brief
  • Brand Manifesto
  • Mater Brand, Parent Brand, Umbrella Brand

Specific to Digital Marketing

  • Website Partnerships
  • Brand Associations
  • Web Portals
  • URL Naming
  • Domains and Sub-domains
  • Search Engine Optimization SEO
  • Paid Search SEM SEA
  • Social Media Guidelines, Social Media Brief
  • Advertising Placement
  • Advertising Association