Posts Tagged 'Insights'

Innovation from Consumer Insights: How my career found me

By Jim Alexander

I was fascinated by media competition in high school, always watching, listening, reading and wondering why TV and radio programs ranked as they did.  My passion for rating victories and how to use insights based strategies started when I chose a successful mentor.  In high school I watched as Fred Jacobs was twice tapped as an executive at a major-market radio station WRIF and both times watched the station rocket back to first place in ratings, once as ...

Continue Reading →