Posts Tagged 'upfront'

Newfront 2012 – the starting line in the battle for new over-the-top digital television

What is the Newfront?  This is a series of presentations and meetings hosted like an exclusive conference of media planners and press to generate interest and buzz among the advertising community for digital media content.  It is a play on “the upfront.”

Among the videos on the “newfront” website are examples of the content being developed for digital distribution.

Each year in the traditional television business, the network executives and talent present their concepts and trailers for new series intended ...

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